The people who matter, kept close.

Friendly quietly remembers the threads of your life — so the right “thinking of you” lands at the right moment, and no friendship fades just because life got busy. The warmth is yours; the remembering is ours.

Friendly

Good evening

One person is on your mind.

MO

Maya

Drifting

It’s been three weeks since you two caught up — she just wrapped that big move. A quick hello would mean a lot.

Keeping the fire alive.

Not a streak to defend — a warmth to enjoy. Friendly celebrates the connections you’re tending and gently lifts up the ones that have gone quiet, so staying close feels effortless instead of like one more thing to track.

MO

You & Maya

12 weeks of staying close

WarmthGlowing
  • Private by design
  • Syncs across your devices
  • No feeds, no noise

Quietly working for the bonds you cherish.

Three small kindnesses, running in the background of your life: a nudge when a friendship goes quiet, the rituals that say “I remembered,” and all your people kept in sync wherever you are.

  • Smart Nudges

    A gentle tap on the shoulder when a friendship goes quiet — never a nag, just the right name at the right moment.

  • Ritual Automation

    Birthdays, check-ins, the small loyalties that say “I remembered.” The thoughtful timing is handled; the warmth stays yours.

  • Everyone in sync

    All the people you cherish, kept perfectly in sync across your Mac, your iPhone, your Android, and the web.

Nudges

AR

Reconnect with Alex Rivera

Last message · 3 weeks ago

Quiet Lately

“Still up for climbing next weekend? I found a new spot about an hour north — supposedly great routes for every level, plus a little cafe right at the base. Let me know!”

A nudge that sounds like a friend.

“It’s been three weeks since you and Alex talked — he just started that new job. Want to send a note?” No dashboards, no pressure. Just a gentle, well-timed nudge in plain, human words — and a one-tap way to reach out.

Your people, always with you.

At your desk on Mac, out and about on iPhone or Android, or checking in from the web — it’s the same warm set of people, always in sync. Friendly follows your life so your friendships never get left on one device.

Friendly
on your Mac
MO

Maya Okonkwo

Reach out this week

In sync

Your closest connections, on every device.

Friendly is coming to Mac, iPhone, and Android, syncing with the web so you can check in from anywhere. Take a peek — and we’ll let you know the moment it’s ready.

Coming soon

Friendly for Mac

The full companion — local suggestions, calendar & message context, and all the people who matter right on your desktop.

Coming soon

Friendly for iPhone

Your friendly assistant in your pocket — log moments and act on nudges wherever you are, always in sync with your Mac.

Coming soon

Friendly for Android

Your friendly assistant on Android — on-device nudges drawn from your texts, with everything kept in sync through the web.

Already on the web? Sign in anytime.

Be the friend who reaches out.

The people who matter won’t remind you. We will — gently, at just the right moment. Let’s keep the people who matter close, starting today.

Friendly — Stay close to the people who matter